Google Play announced a major shift in policy today, allowing developers to incorporate digital assets such as non-fungible tokens (NFTs) into their apps and games in the store. Companies that decide to offer the ability to buy, sell or earn tokenized assets will be required to make it clear in the Play Console that there are blockchain-based elements in the app.

In a blog post shared with CoinDesk, Joseph Mills, Google Play’s Group Product Manager, wrote that this will allow partners to reimagine “traditional games with user-owned content” and boost “user loyalty through unique NFT rewards.”

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